Why Business Must Become a Force for Good

Jeffrey Hollender

As business shapes the world, its responsibility to society grows.

Business has always shaped society. Today, its influence is greater than ever — touching the environment, communities, and the future we leave behind. With that power comes responsibility.
For decades, success has been measured primarily by profit. But profit alone is no longer a sufficient metric. The challenges we face — climate change, inequality, and loss of trust — demand a broader definition of success.

When businesses lead with purpose, they create value that extends beyond shareholders. They build trust with customers, loyalty among employees, and resilience in times of uncertainty. Responsibility and profitability are not opposing forces; when aligned, they strengthen one another.

Becoming a force for good doesn’t require perfection. It requires intention, transparency, and a willingness to think long term. Businesses that embrace this role help create an economy that serves people, protects the planet, and sustains itself over time.