Jeffrey Hollender
Jeffrey Hollender
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April 7, 2016

Healing hunger, poverty, war, climate change–with enlightened self-interest

Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interes

April 5, 2016

Fixing the Freest Marketplace Money Can Buy

This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessl

December 7, 2015

Let’s be Honest…

The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean wh

May 12, 2015

Net Positive: The Future of Sustainable Business

This article by Jeffrey Hollender first appeared in Stanford Social Innovation Review, April 29, 2015 Business efforts must become more sustainable and responsi

May 23, 2013

The Secret to a Successful Business: Radical Transparency

I talk a lot about the concept of “radical transparency”  – in fact, it was one of the guiding principles in creating Seventh Generation – so I

May 1, 2013

Business profits are an illusion, based on a slight of hand.

If business stopped externalizing its costs it would stop making money! I’m somewhat obsessed with the concept of “externalities” and its companion concep

March 22, 2013

Corporate America: Killing us slowly

Recently the Michael Moss in a New York Times Magazine cover story on “The Extraordinary Science of Addictive Junk Food” examined how food compani

November 29, 2012

The most evil organization in the world

I’ve said it before, but this quote floored me. Never expected this much transparency from one of the world’s most opaque organizations, the US Chamber of C

November 5, 2012

CEO Activist, or Just Another PR Stunt?

In late September of this year, H&M CEO Karl-Johan Persson met with People’s Republic of Bangladesh Prime Minister Sheikh Hasina to discuss an increase in

November 2, 2012

The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance

A Harvard Business School “Working Paper” by Robert G. Eccles, Ioannis Ioannou and George Serafeim investigates the effect of a corporate culture of sustai

October 8, 2012

Creating Good Work

Cheryl L. Dorsey, the president of Echoing Green, notes in her forward to Ron Schultz’s latest book Creating Good Work that it arrives at a critical time in t

October 5, 2012

In the Soul of Seoul: On the Frontline of Corporate Responsibility in Asia

I traveled halfway around the world to keynote The First Corporate Social Responsibility International Forum ever held in Korea. Having never been to Korea, I

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