Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interes
This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessl
Goldman Sachs recently published a “data story” on the social and commercial behaviors of the millennial generation Y (those born between 1980 – 2000). Mi
The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean wh
Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of
This article by Jeffrey Hollender first appeared in Stanford Social Innovation Review, April 29, 2015 Business efforts must become more sustainable and responsi
For those in the sustainable products industry, it has been a long running and often elusive challenge to understand the role consumers play in creating a thriv
These days, many products—personal care items, food, etc.—contain various chemicals and additives that, while legal in small amounts, may have effects on hu
A Harvard Business School “Working Paper” by Robert G. Eccles, Ioannis Ioannou and George Serafeim investigates the effect of a corporate culture of sustai
Most of what passes for “sustainability” isn’t actually sustainable at all. We have endlessly – and dangerously confused – “less bad” with “good
Our current system of pricing products and services ensures that society perpetually makes poor choices. Today we exclude most of the adverse social and environ
Leaving Vermont yesterday, I never made it to Charlotte for the Democratic National Convention. After a five-hour delay in Washington, I gave up and spent the n
