Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interes
Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of
If business stopped externalizing its costs it would stop making money! I’m somewhat obsessed with the concept of “externalities” and its companion concep
This is a guest blog post written by Nassy Avramidis, Junior Partner at Jeffrey Hollender Partners The other day, I threw a paper cup in the trash. There was no
We’ve all seen the news: droughts in the south, fires ravaging our forests in the west, hurricanes on the east coast. North America has been affected by signi
In his inaugural address, President Obama finally acknowledged publicly that when it comes to climate change, it’s time to act. Yes, it’s time for the g
The Ethical Consumerism Report 2010 was produced by The Co-operative Group, which has tracked shopping trends in the United Kingdom for more than a decade, foun
For those in the sustainable products industry, it has been a long running and often elusive challenge to understand the role consumers play in creating a thriv
Most of what passes for “sustainability” isn’t actually sustainable at all. We have endlessly – and dangerously confused – “less bad” with “good
Our current system of pricing products and services ensures that society perpetually makes poor choices. Today we exclude most of the adverse social and environ
Leaving Vermont yesterday, I never made it to Charlotte for the Democratic National Convention. After a five-hour delay in Washington, I gave up and spent the n
Recently, I moderated a panel at the UN Social Innovation Summit with Coca-Cola, Verizon and Intel. Here is the conversation that took place.
